Tails Up Bait


Pro Boilie Range

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  • The Annie, my personal best at 58lb 2oz, Pro Fish
  • The Big Grey, 45lb 10oz - OCM
  • Shoulders, 35lb 10oz - Pro Marine
  • Pukka Common, 37lb 2oz - Pro Seed
  • Hendrix, my floater caught personal best, 40lb 14oz
  • The Back Up, my Zig caught personal best, 43lb
  • Geezers, 44lb 10oz - Pro Fish

Ash Bradbury

The Boss, Ash has been at Tails Up 10 years now. He loves designing bait and enjoys targeting big pressured carp.

A life long angler with 30 years of fishing experience, Ash has been fortunate enough to use some of the best baits around. Baits such as Activ-8 and the Shellfish B5 showed him the way in terms of what it means to produce a bait that stands out from the crowd.

Ash is as passionate about bait as his own angling. His current personal best from the UK stands at 58lb 2oz, the Annie and has caught a host of 40lb+ carp to back it up. Over the years he has fished some the most prestigious lakes in the country. Snake pit, Toll Pits, Frimley, Kingsmead, Essex Manor, Braxted Back Lake, The Quarry and Cleverly Mere being several of these.

With more than 18 years of bait formulation behind him, including over 9 for Tails Up, he has built on the core foundations of what is required to make a quality bait that the carp find attractive and gain from at the same time.

His understanding of what ingredients and attractors work at what levels is undisputed, pushing the boundaries of bait formulation to the next level. His dedication in trialing baits for a prolonged time period with the help of an aspirational fieldtesting team means that baits will only be brought to the market once fully tested. This means maximum results can be achieved from both parties.

During his time at Tails Up, he has produced the current crop of leading baits; Pro Fish, Ripple and the Pro Seed just to name a few. He has been the driving force behind what makes Tails Up stand out form the crowd in the last decade.The dedicated matching products range being one of his most succesful innovations. The biggest complement is that now many other companies have had to follow suit and produce similar matching products such as criticals, hard hook baits and special corkball pop ups to stay current.

He takes pride in producing the freshest, best quality bait possible. To finish off are some words from the boss man himself.

 "What makes all the hard work worthwhile is when a phone call or email is received from a customer having broken their personal best or caught their target fish!"

Next: Alistair White
Alistair White