Tails Up Bait


Pro Boilie Range

You don't have any items in your basket yet, get shopping!

Thank you for registering. We've sent you an email to confirm your details.
Go to your email and click the link provided to activate you account.

Re-send confirmation email

Tails Up is Back!

We are pleased to confirm rumours of our demise were unfounded... full details in this statement.

Well the truth is we never really went away but following some announcements last year due to the impact of Covid on our workforce we had to slow the factory output to a trickle to allow us to keep trading on a small scale through 2020. 


We did think for a while we may have to close, and at one point even had several compelling offers from a number of parties interested in buying the business. Thankfully we managed to avoid both closure and a sale and are delighted to confirm that Ash is still very much at the helm of Tails Up and are now preparing for a full relaunch from the end of January.


What this mini break has done is give us the chance to re-evaluate how Tails Up operates. It was clear that there was an over reliance on Ash to run all aspects of the business on his own and this was becoming unsustainable as the company grew in size. As a result, we have restructured the company and have two new members of the team who join Ash as co-owners of Tails Up. 


They will probably be well known to a number of you, one of who is Dan who has been working at the factory for some time and will be heavily involved in day-to-day operations and the other being Al White who will be taking on a lot of the administrative and promotional overheads from Ash.


In recent months we have been working hard on finalising the Sea Monsta ready for launch which we believe is the best boilie we have ever produced and cannot wait to get it out there after postponing this last year. We have reworked our pricing structures which we think you will find a lot easier to use (as well as being cheaper) and also bringing the website bang up to date in terms of both products and pricing ahead of this announcement. In addition we have been busy building our team of anglers back up to represent us across the length and breadth of the country and we have been delighted with the responses we have received from people about being onboard.


We are pleased to announce that Tails Up will be fully back open for business from the 01st February 2021 and in advance of this we would like to collectively thank everyone out there who has given us a whole lot of love since we started letting this news out at the start of the year! If you wish to place an order before this time please feel free as the online shop is open and available.”


Team Tails Up

Ash, Ali & Dan. 



Next: Sea Monsta is Live!
Sea Monsta is Live!