Ash now not only heads Tails Up, he also runs Ashbury Fisheries and was the inventor of the Cornz, working closely alongside Al & Dan to bring the concept to the open market.
With the success in the first year selling the Cornz on-line. 2022 saw us take the Cornz to the Trade, now with over 30 stockists and we hope to double that in 2023.
Ash has been at Tails Up since 2005. His knowledge of everything carp related has enabled Ash to design and bring to market some of the very best baits available that the carp find instantly attractive and gain from nutritionally at the same time.
His current personal best from the UK stands at 58lb 2oz, the Annie and has caught over 30 40lb+ carp to back it up. Over the years he has fished some the most prestigious lakes in the country. Snake pit, Toll Pits, Frimley, Kingsmead, Essex Manor, Braxted Back Lake, The Quarry and Cleverly Mere being just a few of these.
With almost two decades of bait formulation behind him, he has built on the core foundations of what is required to make a quality bait that the carp both find instantly attractive and gain from nutritionally at the same time.
His understanding of what ingredients and attractors work at what levels is undisputed, pushing the boundaries of bait formulation to the next level. His dedication in trialing baits for a prolonged time period with the help of an aspirational fieldtesting team means that baits will only be brought to the market once fully tested. This means maximum results can be achieved fby our customers and no stone is left unturned in formulation and testing. .
During his time at Tails Up, he has produced the current crop of leading baits starting with the Pro Fish, then the Pro Seed and Pro Marine and culminating in the new Sea Monsta. He has been the driving force behind what makes Tails Up stand out form the crowd.
The dedicated matching products range being one of his most successful innovations. The biggest complement is that now many other companies have had to follow suit and produce similar matching products such as criticals, hard hook baits and special corkball pop ups to stay with the crowd.
He takes pride in producing the freshest, best quality bait possible. To finish off are some words from The Bossman himself:
"What makes all the hard work worthwhile is when a phone call or an email is received from a customer having broken their personal best or caught their target fish - it still gives me the same buzz after all these years!"